BCL gets a new Sales and Marketing Director

Hayley Arnesen
Hayley Arnesen

We are very pleased to welcome Hayley Arnesen into the Blue Chip Lubricants family as our new Sales and Marketing Director.

Hayley started off her career as an English teacher after obtaining her Bachelor of Arts in Education from Wits University. After three years in the field of education she joined the corporate world. Her career has since been on an onward surge, acquiring titles such as Senior Product Manager, Marketing Manager, Marketing Director, Exports Manager, Exports & Customer Loyalty Director and now Sales & Marketing Director for Blue Chip Lubricants.

After two years of working for Discovery Health and was part of the Corporate Relations team she joined MSA, a NYSE listed global leader in the manufacturing and distribution of predominantly, more technical personal protective equipment.  During her 15 years at MSA Hayley was promoted several times and was fortunate to have filled many diverse roles.  During her time she headed up the marketing team, led the company’s expansion into Sub-Saharan Africa, pioneered the customer loyalty program for Africa and Latin America and served on global steering teams for product development.


She always had a passion for the safety industry as a whole and was an exco member of SAPEMA (Southern African Protective Equipment Marketers Association) for 6 years, from 2011 to 2013 she served as the first female Chairman of the association.

Some of her other achievements include working with the mining community to execute the successful South African launch of the internationally renowned safety award, the ‘JT Ryan Award’.

For the last 3 years, Hayley has been part of the dynamic and entrepreneurial team at North Safety Products.  She was successful in the expansion of North Safety’s vast product and services range into Africa by developing and supporting a branch network and larger mining clients.

Hayley joined Blue Chip Lubricants in July 2017, her range of experience in both the Marketing and Sales areas will stand her in good stead for her new exciting role, and we look forward to the wonderful things she will bring to the firm.